The first look for John Abraham’s forthcoming ‘Jhootha Hi Sahi’ was unveiled by the hunk himself as he climbed 60 feet to unveil the poster. Hoardings titled ‘John Abraham Is a Liar’ have popped up around Mumbai city. This romantic comedy has the director Abbas Tyrewala’s wife Pakhi costarring opposite John. Pakhi has also penned down the script for the film. A.R.Rahman has given the musical scores for the film.

The film was initially titled ‘1-800 Love’ and later was changed to Call Me Dil. The film is about a woman who calls up the suicide helpline when she discovers that her boyfriend cheated on her.

“The marketing team came back after a lot of surveys and told us that people were not really clear about what the title meant. Some thought it was a thriller, while some people actually thought that it was a period film because of 1800 in the title. So, we decided to change it. After all, if people cannot relate to the title, how will they come to watch a movie?” Pakhi explained the reason for changing the title of the film.

Shot in London in the summer of 2009 in a start-to-finish schedule, the film is slated to hit the theatres on October 15.