Google Following Microsoft & Apple

Google With the purchase of Motorola, it will have a credible hardware arm.And now, it’s opened its first retail outlet.

From the London Evening Standard reports, it’s just a small store within a U.K. Right now, it only sells Chromebooks and headphones, and it will only run for a few months until Christmas.

It’s called the Chrome Zone. It’s just an experiment for now. “It’s something Google is going to play with and see where it leads.”

But this is exactly how Microsoft got into the retail game a few years ago: by creating “Microsoft stores” within big outlets like Circuit City, Best Buy, and — yes — PC World in 2008. It learned what it needed to know.

A few months later, Microsoft opened its prototype Retail Experience Center to journalists. In February 2009, Microsoft announced it would open its own line of stores. Now, it’s approaching a dozen. It plans to build 75 of them by 2014.

Posted by mukesh14j on Oct 1 2011. Filed under Breaking News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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