| Curious case of Bebo, Shahid |
| Thursday, 08 July 2010 22:03 |
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For an industry that thrives on hope, no situation is actually beyond it. Case in point would be Boney Kapoor’s Milenge Milenge that is releasing worldwide today. This mushy romantic caper with Kareena Kapoor and Shahid Kapoor is not oven-fresh. Even the star-couple have grown apart in the last three years; yet the excitement over their screen outing is palpable.
Rakesh Sippy, who has acquired the distribution rights of this Satish Kaushik film for Mumbai, says, “I think the film has immense potential. Besides, my father Ramesh Sippy has been distributing Boneyji’s films since Mr India, and we have a long and fruitful association.’’
Devang Sampat, Senior Vice President, Cinemax chain, is hopeful the curiosity generated by the Shahid-Kareena pairing will get the movie-goer in. “The youth is excited about seeing these two actors together after a gap,’’ says Devang. Trade consultant Amod Mehra believes the film has an advantage coming after the couple’s super hit Jab We Met. “Though there has been a long screen interval between the two films, this has only whetted the appetite for them,” he says.
A theatre round shows that the standees of Milenge Milenge with Kareena and Shahid is a topic for avid discussion among youngsters. Prompting trade guru Taran Adarsh to say, “Jab We Met came in 2007, but people are still talking about the magical chemistry between Kareena and Shahid. And while Milenge Milenge may not be able to replicate the same sentiments, this jodi in a romantic film is exciting for me as a viewer.’’ Amod adds, “In Bollywood, one doesn’t say never because neither friendship nor enmity is permanent here. However, this could well be Shahid and Kareena’s last film together, and because of this factor alone, people are curious to see this film.’’
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