prahlad kakkar : wiki | biography | wikipedia
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Prahlad Kakkar (born 24 March 1950 in Mumbai) is a leading Indian ad film director, best known for his work on the famous Pepsi TV commercial with Amitabh Bachchan and Sachin Tendulkar. He is the founder and main director for Genesis Film Productions, one of India’s leading production houses, established in 1977
He is renowned for his candid and outspoken nature. An avid scuba diver, in 1995 he set up ‘Lacadives’, a scuba-diving school, along with his wife Mitali Kakar at Kadmat Island, in collaboration with the Govt. of Lakshadweep. He also runs a coffee shop, and Casa Amore, a wine bar and restaurant, set up in Mumbai in 2001.
Career
Prahlad Kakkar joined advertising in 1971, as an Accounts Executive at ASP (Delhi) and after a year, he was transferred to the company’s Bombay office. In 1972, he joined the renowned feature director, Shyam Benegal, as an Asst. Director for films such as ‘Ankur’, ‘Manthan’, and ‘’Bhumika’.
After training under Shyam Benegal, Manjit Kakar and Ravi Uppor, Prahlad Kakkar founded Genesis Film Productions in 1977. Today, Genesis Film Productions is considered to be one of the most highly regarded advertisement film making agencies in India.
Genesis Film Productions is also known for the short film “Bali” made in affiliation with the channel Star One. Prahlad Kakkar is also known for his popular Kamasutra ads.
Prahlad Kakkar is the co-founder of Reef Watch Marine Conservation setup in 1994, which aims at creating marine-life awareness. Prahlad Kakkar supports and plays an important role as the Chief Advisor & Trustee of Natura Outdoor Education Trust
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