vice president of india

Address by the Hon’ble Vice President of India Shri M. Hamid Ansari at the 31st Convocation of the National Institute of Design, Ahmedabad at 1700 hours on 14 December 2010.

In a resource scarce economy in the pre-reform era, Indians took recourse to ‘jugaad’ and used their creativity, imagination and innovation. In this era of globalization when our “real villages” have to compete with “the global village”, the problem for many designers is to fuse functionality with our cultural legacy and heritage. Such designs and products that are identified with our culture, our geography and our Indian-ness would distinguish and fetch a premium in the global market place of ideas, services and products.

As Indian designers catering to Indian consumers and designers located within the country, you would notice that your senses are well attuned to our diverse linguistic, cultural, religious and geographical make-up. This is an invaluable asset in our villages and in the global village. Each of these elements and influences is a source of innovation and initiative. You must treasure them, amplify them, and fine tune them as you move to the real world outside.More.

Posted by musicking on Dec 19 2010. Filed under Breaking News. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry